Stop Guessing. Start Growing
Real world lessons from thousands of gyms distilled into short actionable episodes
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Ep. 04
Consistency Clubs as a Retention Tool
Using consistency to improve retention, from attendance challenges to rewarding members for showing up.
Ep. 03
To Pause or Not to Pause
Managing gym membership pauses, from when to allow them to creating a clear pause policy.
Ep. 02
Seven ways to fight the summer slump
Run through seven summer marketing plays gym owners can actually pull off, no big budget or agency required.
Ep. 05
Member Check-Ins as a Retention Tool
Using member check-ins to boost retention, from new member hand-holding to keeping long-term athletes engaged.
Ep. 01
THREE THINGS Gym Owners should know
The launch episode: unpack why trying to do everything yourself is holding your gym back, and what to do about it.
Ep. 06
Metrics That Matter for Gym Owners
Tracking the metrics that actually move the needle: revenue, churn, and activity, and why vanity numbers can quietly mislead you.
Ep. 07
Sales vs Marketing, What's the Difference?
Splitting sales from marketing: where one ends, the other begins, and the two metrics that reveal which one's letting you down.
